Zone holds a yearly event to celebrate the top 50 leaders in customer experience within the UK, but required branding now that it was in it’s third year. The brief was to design a logo that invoked movement, linked to the parent brand (which was re-branded in tandem), and was accessible and inlcusive. I began exploring the concept of using shapes to create a graphic language that represented various aspects of the creative process in how they came together or were pulled apart both through the use of static imagery and animation.

BRANDING 2020

The outcome was flexible, playful and could evolve / adapt across different events or campaigns over time.